HYDEN YOO
Hyden Yoo started his clothing line back in 2004 after winning $50,000 as the winner of Fear Factor. His original goal was to make a line of shirts that were sharp enough for the office but didn’t look like over-sized night shirts when untucked at happy hour. His fitted, short-hemmed dress shirts hit their mark, and he was able to launch his first full collection this year for the Fall/Winter season. The line is a perfect cross-section of his two intended audiences–Brooklyn hipsters and young corporate types.